Strategy for a seeded crackers brand

Written By Hadrian Thomas
Print out of Seedy Snacks brand strategy on a dark wooden desk

INTRO

This was a brand strategy for Seedy Snacks, a London-based brand specialising in seeded crackers.

If you’ve ever been on a keto or low-carb diet, you’ve probably tried seeded crackers & wondered if the compromise in flavour is worth it. But Seedy Snacks make crackers from natural, whole ingredients that taste better than other options.

Creative Director's statement on Seedy Snacks brand strategy project

The natural ingredients are milled at the point of production to retain maximum nutrition. The flavours are so good, these crackers are a choice you’d make regardless of dietary restrictions.


PROJECT BRIEF

Seedy Snacks had great success from launch & wanted to expand into new sales channels & broader distribution.

Research highlighted two opportunities: attracting mainstream cracker consumers & appealing to lifestyle dieters looking for healthy seeded snacks. This insight shaped the brand strategy to focus on 3 core areas:

  • Standing out: Positioning the brand to attract customers familiar with seeded crackers.

  • Retail listings: Securing additional retail partnerships.

  • Wider distribution: Increasing visibility among distributors.


BRAND STRATEGY

The care & effort that goes into making Seedy Snacks is what makes them special. Research showed that health conscious customers really care about high quality ingredients & want to know exactly what goes into their food.

The strategy focused on those values of care & quality. The brand’s core message was updated to highlight the use of whole, natural ingredients & the health benefits that come with them. Messaging was created to be consistent across all touchpoints.

By aligning the brand’s message with what customers care about, Seedy Snacks was able to share a clear & compelling story that connects with customers looking for healthier snack options.


RESULT

The brand strategy helped Seedy Snacks stand out with a clear message designed to connect better with health focused customers. This stronger connection will boost brand recognition & trust, making it easier to get into new stores & reach more distributors. 

With clear positioning & messaging, Seedy Snacks can be a top choice for customers happy to pay for a premium priced product.

Seedy Snacks brand strategy client testimonial
Hadrian Thomas
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