About
I took a leap of faith (& it taught me everything)
Years ago, I did something that felt equal parts bold & terrifying, I launched my own food business.
While I wasn’t the one crafting dishes in the kitchen, I quickly learned that creating an unforgettable experience isn’t just about the food.
It’s about how you make people feel. It’s in the details, the care & the moments that leave a lasting impression long after the last bite.
I discovered that the secret sauce wasn’t just in the recipe, it was in listening deeply to what customers wanted & creating a connection. That experience shaped everything I do now.
From serving food to serving up brands
As my journey evolved, so did my passion. I found myself more fascinated with the why behind the brand than just the what on the plate.
Anyone who’s had a customer facing food business will know the hours are brutal & I transitioned from running a food business to helping other businesses tell their stories through branding & design.
Along the way, I deepened my knowledge, focusing not just on making things look great but on creating real impact.
My approach: strategic, empathetic & committed to excellence
Having been on both sides, running a business & shaping brands, I know the challenges packaged food start ups face.
I understand the balancing act of creating something that not only stands out but has to grow your bottom line. My experience in e-commerce taught me to stay agile & strategic, while my design background drives me to put purpose & heart into every detail.
I believe that great design isn’t just about aesthetics, it’s about making a connection & building trust with your customer.
Why work with me? Because I get it
When we work together, you’re not just hiring an agency, you’re partnering with someone who’s walked your path.
I listen closely to what matters to you & what drives your business. Together, we’ll create branding & packaging that isn’t just seen, it’s felt. Because I believe in creating something that resonates with your audience long after they’ve engaged with it.
Let’s create something special
If you’re ready to elevate your brand & connect with your audience in a way that feels authentic & impactful, let’s chat. Drop me a line to get the conversation started.